This viral video aims at driving traffic to Virgin Mobile's mobile network, to increase sales through special offers and promotions.
‘Retrain Your Brain’ was birthed out of focus group findings that suggested customers wouldn’t switch mobile companies even if they were specifically told how much money they could save. Virgin Mobile wants you to then 'retrain our brain', and they'll help you along with some surreal images of a snorkler petting a happy shark, triplets repeating '...virgin mobile' in a bedroom tone, dust explosions and a dash of red here, there and everywhere. It's a great tongue-in-cheek ad that takes the mickey out of the classic brainwash concept, repetition and utilises clever surreal imagery association:
Watch the video:
This viral video blew up online, reaching 5,407,923 views amd 4,437* all-time shares on Facebook, Twitter and blogs.
What do you think of the ad? A great use of a good idea, packaged well, and using kooky, surreal imagery to get a message across, or just a little too much? Let us know what you think in the 'Make a comment' block below.
*All numbers are accurate at the time of writing, but are subject to change.