Safety videos, redesigning Monday, the power of TXT … #WORTHWHILE

g’day!

welcome to another week of worthwhile links – references, articles, and inspiration i’ve stumbled across (and found enlightening) on my wanderings around the internets.

enjoy!

scott (@thescott)

CREATE


We might as well start with a pre-flight safety video. This is a new one from Delta airlines..

The Internetest safety video on the Internet

We see you’re on the Internet. That’s great, because we made a safety video starring the Internet. Now, there’s a lot of Internet out there, and, as such, you might not be familiar with every character in our film. That’s why we’ve included the list below to help you figure out what’s what.

Re-designing Mondays

While it’s often relegated to the pixel-pushing-photoshop jockeys, design is actually about solving problems, and what better problem to solve than the problem of Mondays..

mon-Yay
Legendary design firm IDEO present 3 “conceptual provocations” with the goal of turning “much-dreaded Mondays into wahoo-worthy Mon-yays!”

Lolzzz_Tickle Sincerely_Wag_2_Webfinger

Let’s face it, Mondays have a bad rep. The beginning of the work week in most parts of the world, Monday’s meh-to-manic qualities make it the perfect design opportunity. What follows are three joy-filled conceptual provocations created by IDEO NY designers for Studio 360’s Redesigns series. The goal: turn much-dreaded Mondays into wahoo-worthy Mon-yays!

Time-lapse synthesis

“Google and the University of Washington are breathing new life into old photographs. That’s 86 million old photographs, to be precise, shuffled and blended to create an array of stunning time-lapse videos that give new insights into how landmarks, monuments, and more have evolved.” via wired

We introduce an approach for synthesizing time-lapse videos of popular landmarks from large community photo collections. The approach is completely automated and leverages the vast quantity of photos available online. First, we cluster 86 million photos into landmarks and popular viewpoints. Then, we sort the photos by date and warp each photo onto a common viewpoint. Finally, we stabilize the appearance of the sequence to compensate for lighting effects and minimize flicker. Our resulting time-lapses show diverse changes in the world’s most popular sites, like glaciers shrinking, skyscrapers being constructed, and waterfalls changing course.

Clash Audio Experiement

intro_message

There are countless media sources and messaging tools available to us every day — Clash is a new concept in creating messages that incorporates media exploration.

Clash links to all types of audio content, from music, movies and TV, YouTube, and historic speeches. Each source is broken down to the single word and categorized.

The media becomes your playground. Mix and match your clips however you see fit, making a clip mashup — a Clash.

THINK


Text uber alles

Too often, we’re woo-ed by shiny visuals that look oh so pretty, at the expense of the tried and trusted alternative that does the job better than anything – text…

“But text wins by a mile. Text is everything. My thoughts on this are quite absolute: text is the most powerful, useful, effective communication technology ever, period.”

Always bet on text

Tightly linked to the above is the most exciting article I’ve read in some time. It really does paoint the picture of the future interface –

Futures of text  “A survey of all the current innovation in text as a medium”

The 5 Requirements of a Truly Innovative CompanyHarvard Business Review

Can you think of any business topic that’s been hotter for longer than innovation? Trouble is, it’s hard to think of any business challenge where real pro­gress has been harder to come by. By now, your company probably has a new busi­ness incubator, an idea wiki, a disciplined process for mining customer insights, an awards program for successful innovators, and maybe even an outpost in Silicon Valley—all fine ideas—and yet, most likely, it still struggles to meet its growth goals and seldom thrills its customers. And it’s not just your company. In a McKinsey poll, 94% of the managers surveyed said they were dissatisfied with their company’s innovation performance.

By comparison, think of the long strides many businesses have made in reengineering their supply chains, boosting product quality, and rolling out lean six sigma. These efforts have paid huge dividends. And yet when it comes to innovation, the gap between aspiration and accomplishment seems as big as ever. What’s the problem?

So what are the parts of the innovation engine that most often get left out? Here’s our list of the top five:

  1. Employees who’ve been taught to think like innovators
  2. A sharp, shared definition of innovation
  3. Comprehensive innovation metrics
  4. Accountable and capable innovation leaders
  5. Innovation-friendly management processes

Read all the details here.

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via: The shifting sizes of the mobile phone visualised.

THE SUCCESS OF THE SPRINGBOARD LEARNERSHIPS

8 months ago, the Red and Yellow School launched the first National Certificate in Advertising Learnership in South Africa. At the time, Quirk volunteered to act as a host for the practical component of the learnership, and 2 months ago our Cape Town agency welcomed 6 eager minds into our space.

Springboard Marketing Institute

Our learners were extremely excited to learn about the digital world and we wasted no time making sure they got the right training upfront so they could get exposure to real work as quickly as possible. In their first month they received training from the QuirkStars on everything from the dos and don’ts of the working environment and the Quirk Charter to how to sell your agency and every digital discipline in-between. Every day, they get a better understanding of the different roles in an agency and how to manage their time around the tasks they’ve been working on. Some of these tasks have included translating copy from English to Xhosa, link building and developing content plans. They’ve also even been tasked by our Head of Innovation to come up with a community upliftment business idea and roll out plan. We can’t wait to see what they come up with.

Each of the 6 learners have different interests and passions which have allowed them to experience different roles in the agency. The roles include project management, client service, creative direction and strategy. It has been great to see the team work together to utilise each other’s strengths and help each other when required.

The commitment and dedication from our learners has been inspiring… They arrive early and work late, and, if required, even work evening jobs for extra income while they prove themselves. We’re really happy to have them and it’s been a great opportunity to develop their digital minds and transform our industry at the same time.

We will continue to train and upskill them to become experts in the advertising and marketing field and we look forward to seeing them grow in their careers. We are also currently interviewing for our next intake of learners who have recently started the theoretical component of their learnership

We want to encourage the rest of our industry to change the future of these learners. If you’re interested, reach out to Sharon Worrall, the Head of Red and Yellow Springboard Institute, to see how you can assist.

 

Ideas. Any idea where they come from?

If you don’t know who Derren Brown is, you should look him up. He truly is a master manipulator of the mind through his powers of perceptions. What he does goes beyond magic and illusions, he makes you believe in the impossible. But this article isn’t about him and his incredible feats, it’s about one of his TV episodes I watched a few years ago that has stuck with me to this day.

In long, you can watch the episode here. In short, it involved two advertising guys and how he got them to create a poster that pretty much looked exactly the same as his, as he revealed at the end of the task. And the reason why it stuck with me for so long wasn’t because of the ‘shock and awe’ that’s usually associated with the man, but at how they managed to create almost carbon copy pieces of work. Derren called it ‘subliminal persuasion’. He placed these ‘subliminal persuasion’ messages on the journey from the ad guys’ agency to wherever Derren was doing his thing – from kids wearing sweaters with a certain design, to posters plastered on walls with a certain message. Without them knowing it, the ad guys ‘took in’ all these subliminal messages during their trek. And when it came to putting pen to paper – the subconscious became the conscious. The power of the mind is incredible.

Now, as someone in the advertising industry, I kind of felt let down at the time. I used to think all my ideas were my own. All my thoughts and their processes from within were ‘thrown out the window’ like some middle-ages bucket of poo by some British mentalist.

To people who don’t live in ‘Adland’…we believe that there is this ‘thing’, this invisible ether where ad people pluck these incredible ideas from…only to discover a week later on Ads of the World that some ad agency in São Paulo had a pretty similar idea to yours. You curse your Golden Lion goodbye as you begin to realise that no idea is unique, that no idea is truly yours. There’s always something similar. Always. So how do you evolve? How do you create something completely new?

Now that’s the ‘golden snitch’ of a question. I recently read an article on AdAge by the top ad leaders, including Martin Sorrell from the WPP Group. The article was on “The future of the industry”, and it came about because the advertising TV show, Mad Men, based in the 60s and 70s, came to an end. The author asked, “what will Mad Men look like in 2025”? And pretty much all of them said the same thing, what we’re used to now will be very different in the future. And I agree.

We’re in a very exciting time, things are already starting to change, publications are closing down, the massive TV budget is getting pushed more and more to the digital guys, and brands are no longer telling you to buy, buy, buy. They are telling you to “experience our brand”, get your hands on it, and sink your teeth in it. For the first time in a long time, I feel excited. I feel these new “playing fields” will open imaginations like never before.

It’s time to get excited!

 

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