Scott Gray

Welcome to my listicle of links, curated nuggets of interestingness designed to springboard your mind into new and exciting spaces.

enjoy

scott

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(Drones x Collaborative economy) to the power of the future.

Drones on Demand

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John Hegarty's 5 Most Provocative Thoughts About Creativity - via Adweek

"As an Adweek public service, here are Sir John's five most provocative thoughts in the book:

1. Collaboration is great for sex, not so much for creativity. In short, groupthink breeds blandness.

2. Bollocks to failure. Yes, it happens, but don't dwell on it. Move on.

3. Nothing is original, so strive for something fresh instead. After all, it's how others respond to your ideas that counts most.

4. Take your headphones off. Being creative means being connected to the world around you.

5. And finally, like Paul McCartney, everybody needs a Lennon—a partner who can challenge your thinking, and in the process, produce better art."

Read the full article here + all the cool interview videos.

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Agency folk, read this...

Creative Direction

"A primer on creative direction as compared to art direction and design… and what they all mean in a digital context."

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The key to unlocking Africa is clearly about making things people want rather than making people want things. I have a feeling many brands are going to learn this the hard way..

The Top 10 Most Innovative companies in Africa as decided on by Fast Company

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Not that recent (Sept. 2012), but still one of the most important talks about marketing and communication within the current context that i've read.

Marketing worth talking about by Tom Fishburne

"There has never been a better time for marketing. New technologies give us an unparalleled opportunity to connect with our consumers. Google calls these “moments that matter”.

It is sometimes tempting to think that the technology is enough. We sometimes get so excited about the shiny new thing that we forget about the actual big marketing idea needed to take advantage of the shiny new thing.

Today I want to talk about marketing worth sharing. The big marketing idea matters more than the available technology. Technology can’t save a boring idea. But technology can amplify a remarkable idea."

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This man is my new hero. I use my Aeropress every day. 

The Invention of the Aeropress

"Among coffee aficionados, the AeroPress is a revelation. A small, $30 plastic device that resembles a plunger makes what many consider to be the best cup of coffee in the world. Proponents of the device claim that drinks made with the AeroPress are more delicious than those made with thousand-dollar machines. Perhaps best of all, the AeroPress seems to magically clean itself during the extraction process.

There’s really nothing bad to say about the device other than the fact that it’s a funny-looking plastic thingy. Then again, its inventor, Stanford professor Alan Adler, is a world renowned inventor of funny-looking plastic thingies; while Adler’s Palo Alto based company Aerobie is best known today for its coffee makers, the firm rose to prominence in the 1980s for its world-record-setting flying discs.

This is the story of how Adler and Aerobie dispelled the notion of industry-specific limitations and found immense success in two disparate industries: toys and coffee."

Keep reading...

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Tiny little robots that make things. AMAZING!

(via kottke)

Magnetically Actuated Micro-Robots for Advanced Manipulation Applications

 

 

About The Author

Scott is a specialist generalist and currently the head of Social @ Quirk Cape Town.

Greg Schneider

Get ready to cringe. This video was filmed at a Social Media Conference where entry was $1 300.

The irony of course is that this video has just short of half a million views, making it a pretty good example of a viral video.

 

Graeme Stiles

Mobile usage has been on the increase for a couple of years now and has been a buzzword in advertising for some time. This hype is backed up by some very compelling numbers. Google released a mobile report in 2013 in which we see smartphone penetration surpassing 40 % of the population with 82 % of

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