Here’s my fortnightly dose of stuff that I think you may find interesting / useful / enlightening.
Gartner’s annual Hype Cycle for Emerging Technologies has been released. While not the gospel (show me someone who can accurately predict the next 5 years worth of technological evolution and I’ll show you a talking horse), the Hype Cycle is a very useful indicator of where things stand at this point in time.
Working on the frontiers of digital, we sometimes tend to feel that from a technological point of view, businesses are being left behind where the truth of the matter is that much of this new tech is at a point where adoption could be risky. That said, without an eye on the future, without a healthy appetite for new methods, approaches, and experimenting, businesses expose themselves to massive risks – most notably – the risk of becoming irrelevant.
“Nokia’s biggest failure was an unwillingness to embrace drastic change.”
I wonder how many times we’ll be hearing these words about other brands in the near future. The tendency within the corporate environment is to reduce risk, to play it safe, to protect the status quo. Unfortunately progress is like the time and tide, they wait for nobody.
Anyway, read this great piece from The Verge: Nokia saw the future, but couldn’t build it | Everything that Apple and Google are today, Nokia wanted to become
File this next one under #VeryUseful
Research provides the inspiration, guidance, and validation we need to design great products. From the personal (like interviewing users) to the analytical (like metrics) there’s a continuum of research skills that are essential for design teams. The most effective companies integrate this discipline into their culture and make research a habit.
This is our guide to design research, featuring GV Library articles and other posts we think are important and influential.
5 Crazy Ways Social Media is Changing Your Brain Right Now
We’re missing a trick here in South Africa. Constantly in search of inspiration through snazzy, bandwidth hungry web experiences and cutting edge digital / mobile ecosystems created for developed markets like US and UK/Europe, we fail to look eastward. India and China represent digital environments that more closely match the SA context.
- Advertising revenue is outpacing consumer revenue in the migration to digital.
- By 2018, internet advertising will be poised to overtake TV as the largest advertising segment.
- The biggest challenge is monetising the digital consumer.
- Rising consumer revenue may be driven by 24/7 access.
- Revenue growth is being driven by Internet access rather than content spending.
- Two-thirds of revenue growth from consumers and advertising will be digital.
The history of our video games controllers, such is the angle chosen by photographer Javier Laspiur for this series called Controllers. Snapshots full of nostalgia, taken from the point of view of the passionate player, and where a sofa and two nimble hands are the stars, ultimate tools to be successful in virtual life.
That’s it folks.
be bold, be brave
scott | @thescott