This week is a bit of a lighter version of worthwhile links. Less commentary from me, but the same quality of links to things I’ve come across this past month that I think you may find valuable in some or other way..
Let’s do this…!
Top of the list is Chris Messina’s most excellent post on Lessons from the PC video game industry. Two (of many) great paragraphs:
“What the PC game industry figured out is that in a world of abundant media, users have endless choices; instead of fighting for scarcity, fight for attention. Maximize user engagement and money will — with enough experiments — inevitably follow.”
“The internet renders business models focused on scarcity and litigation obsolete. But, as the PC gaming market shows, it also unlocks lucrative new business models, and lets creators connect with consumers in new and exciting ways.”
How does a hundred year old technology company continually evolve to meet the needs of a market that evolves even faster? How are they moving into the uncertain, user-centred future? IBM’s Design-Centered Strategy to Set Free the Squares.
If you’re in Africa, and you’re looking for references to benchmark your brand against, look east, not west: Report: India Set To Overtake U.S. To Become World’s Second Largest Internet Market
If you’re thinking about push notifications as a comms channel, “Notifications — The good, the bad and the irrelevant” is very much a worthwhile read.
#BrandedContent: What’s next for Coke’s branded content site, ‘Journey’
VR VR VR EVERYWHERE! The Hunger Games – Virtual Reality Experience
The winner: Android ‘Friends Furever’
And to close, South Park really does know how to tap into cultural truisms: It’s not a news story!?