Trying something new this time around, I’ve divided my list into 2 –
- Create (work / executions / interesting things that have been made) and
- Think (Trends / thoughts / ideas worth thinking about)
scott | @thescott
As far as depth of experience goes, I’d say that this piece of work done by Google is a case study for how it should be done. The integration between StreetView and the content provided by Abbey Road is quite smashing.
Inside Abbey Road is a site built by Google in partnership with Abbey Road Studios. The aim is to enable anyone in the world to follow in the footsteps of musical legends, and step inside the famous British recording studio as it’s never been seen before. Once inside, you can explore every nook and cranny of the three recording studios, and discover stories, images, videos and music spanning the decades. You can also be guided around by producer Giles Martin, Head of Audio Products Mirek Stiles, or broadcaster Lauren Laverne, and even play with interactive versions of pioneering Abbey Road Studios equipment.
Inside Abbey Road is a collaboration between Google and Abbey Road Studios, and is not endorsed by the artists featured.
EasyJet’s Low Fare Finder isn’t a campaign, it’s a tool that I wish all airline sites would provide. So easy to use and it really feels like a more transparent process (who knows these days though!) to flight pricing and booking.
Welcome to the Hyper Island Toolbox. A resource kit for anyone who wants to apply creative collaboration to unleash potential in their team or organization. It’s a collection of methods and activities, based on Hyper Island’s core methodology, that you can start using today.
So you’ve bought into the idea that you need to be more innovative by trying new things more consistently, perhaps the 70/20/10 rule is something you’re considering. But how do you take that 10% and make it count?
“Practically every company innovates. But few do so in an orderly, reliable way. In far too many organizations, the big breakthroughs happen despite the company. Most executives will freely admit that their innovation engine doesn’t hum the way they would like it to. But turning sundry innovation efforts into a function that operates consistently and at scale feels like a monumental task.” via
This is an important piece. Chris Messina talks about a future of ecommerce not tied to the paradigm we currently know it to be – a destination site where all your transactions take place. But instead one where the stream becomes the experience, convenience trumps everything, orders (and fulfilment) will become more granular (1 jersey today, some socks next week, more washing powder VERSUS 1 shopping cart with all that stuff in it).
“And just because everyone has a screen in their pocket doesn’t imply that they should be forced to look at it to interact with your service. Conversational commerce is about delivering convenience, personalization, and decision support while people are on the go, with only partial attention to spare. I expect more service providers will shift in this direction, becoming more subtle in how they integrate into our lives.”