Matt Swarts

Apples achieved record financial results this week, primarily due to the sale of iPhones.

Apple is now the largest US company in terms of market value. It is now unequivocally more valuable than Microsoft – who it overtook in 2010 to become the No. 1 technology company.

Quirk’s Head of Planning, Scott Gray, says:
“The recent valuation of Apple highlights how consumers are voting for user experiences that are rooted in intuitive simplicity. This is and always has been the guiding principles of Steve Job's vision – simplicity is the ultimate sophistication.”

Apple has often been criticised for its closed approach to platforms where it owns the entire user experience, from devices to platforms. This approach, and its dedication to experience designed for the everyday individual, is what sets Apple apart from a brand and share price point of view.

Building a business designed to make consumers' lives better beats building a business designed solely to generate maximum revenue.

Apple’s Financial Statistics

Total Market Value:

$416bn

Total Revenue:

$46.33bn

Total Profit:

$13,6bn

Total Sales Percentage Increase:

111%

Some iPhone Numbers Q1 2012

 

Mid-2008

January 2012

Total iPhones sold:

3,775 million

183,155 million

iPhone 4S's sold:

-

37,04 million

Total number of Apps available on the iStore:

-

550, 000

Total number of songs on the iTunes Store:

8 million

20 Million+

Cost of a song:

$0.99

Still $0.99

What will it take for Apple to stay at the top?

About The Author

Jason Warner

Quirk Weekend Music Mix

by Jason Warner on 2012/01/27 at 14:24

Welcome to the second instalment of Quirk’s recommended weekend tunes, curated from our internal mailing list.

Peaking Lights - All The Sun That Shines
Shared by Ben Brouckaert

Start your weekend with this light, looping, bass-driven track from Wisconsin dub duo Peaking Lights. Perfect for summ

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