It’s been a year since we last caught up with our Springboarders and in that time a lot has changed. We have a new group of Springboard learners in our Cape Town office, the Learnership kicked off at Quirk Jozi, and the interns are constantly learning how best to overcome any challenge the digital marketing world throws their way.
I sat down with these inquisitive minds to find out how they’ve enjoyed this experience, which projects have been their favourite to work on, and to hear more about the life lessons they’ll take with them once they complete the learnership.
Before we get into the nitty-gritty, meet our Springboard learners:
Why did you initially want to join the Springboard Learnership?
Banele: “I had studied Marketing Management but I was struggling to break into the field as it was drastically shifting into a more digital space – which I had less experience in. I realised I was getting left behind and decided that I needed to upskill myself in order to keep up with the changing times. This internship was a great opportunity for me to get my foot in the door and to get some real practical experience and gain valuable knowledge.”
Aviwe: “I’d always had a keen interest in marketing, and when a friend of mine who was a previous Springboard learner told me about the programme, I knew it would be a good learning platform to further my knowledge in marketing and advertising.”
Do you have a favourite brand or campaign that you worked on while you’ve been here, and can you tell us what you enjoyed about it and learnt from it?
Luvuyo ‘Papi’: “I was very lucky to have the opportunity to work on a brief from Woolworths which asked us to come up with a creative idea as to how they could be more visible as a sponsor for the Cape Epic. I was put into a group, and we competed against a few other groups to eventually present our ideas to a panel of judges. Unfortunately our idea was not the winner, although we did receive a bronze, and were later called back by Woolworths to assist with the creative look and feel of an app that they were looking at building.”
Banele: “It has been very interesting, fun and engaging to manage various social media profiles for an array of different clients. From food brands to car brands, it’s been important to learn about the correct tone of voice, how to offer real value, and how to communicate the specifications of the brand’s products and services. I’ve also been fortunate to be involved in a few shoots for ads where I got to experience just how the creative director uses his magic to create an advert.”
Jaime: “My 15 seconds of fame with the Three Ships Whisky Master’s Collection will always stick out in my mind.”
What has been your biggest learning curve or challenge to overcome while being part of the team?
Shana: “Deadlines, deadlines, and more deadlines! They are no joke.”
Ayesha: “Presenting in front of a crowd was challenging for me. Big crowds make me quite nervous, so I had to learn to get my point across clearly.”
Jaime: “Learning about so many different disciplines within digital in such a short space of time can be quite challenging, but it has been really fun and worthwhile at the same time.”
How has the programme exceeded your expectations?
Zamaziya: “Because I’ve been able to immerse myself completely in a number of different brands, I’ve come to really know more about each brand and their nuances, while also identifying opportunities to genuinely add value to their customers’ lives.”
Ayesha: “It has been so much more practical than purely theory-based. It’s allowed me to get a bigger picture of what it would really be like to enter and work in the world of marketing because it has shown me just how diverse marketing, especially in the digital space, really is.”
What have you loved most about the agency culture while spending your time at Quirk?
Zamaziya: “The generosity and willingness of other employees to share their knowledge and experience has been invaluable. I wish I had these people in my life ages ago to help guide me in the right direction!”
Jaime: “Just the working environment, really. It is a solid mixture of work and fun. Agency life really is something else!”
Aviwe: “The intern pen! Being around such wonderful and driven individuals while also getting the chance to meet and greet some of the most important people within the marketing industry. It’s been a great introduction to the world of digital marketing.”
How would you describe the Springboard experience in one sentence?
Luvuyo ‘Papi’: “Life-changing and mindgasmatic!”
Aviwe: “One word: awesome.”