This anecdote is great, because it combines both humour and a marketing message in one. I see marketing moving more in this direction, with simple, memorable stories spreading the messages that bland mass media advertising cannot.

This anecdote is great, because it combines both humour and a marketing message in one. I see marketing moving more in this direction, with simple, memorable stories spreading the messages that bland mass media advertising cannot.

You can learn more about the movement here.
Now go switch off your lights!