Just chatting to the Scott over at BMW and he’s decided to put all their TV ads up on YouTube - smart guy, they are lucky to have him - what amazes me is that in 24 hours, this ad has been seen by over 500 people and he hasn’t even told anyone about it!! I’ve always thought that YouTube was doing incredible things, but when you witness it first hand the magnitude of it really grips you, and you begin to realise the endless possibilities this platform presents.