While it may mean nothing to the majority of internet users out there, SEO’s all over the world did a joint “nooooooo way” when Danny Sullivan announced that he will be leaving Search Engine Watch at the end of November this year.

Nicknamed the Father of Search, Danny is to search engine optimisers what the Beetles were to lusty teenage girls and will be missed by his followers… there are no doubt some crushed soles wiping the tears off of their keyboards as we speak.

So while we all recover from our minor aneurisms we ponder… what’s next for Search Engine Watch and for Danny? Let us know what you think.