Our good friends over at Ster Kinekor have hit the blogosphere again. When my Technorati watch spat out a “Ster Kinekor” mention, yes I’m now tracking them (at least rudimentarily), I immediately assumed it was regarding the fracas brewing over their new site.

Instead this time one of my favourite members of the South African blogosphere, Rich…! let them have it with a rant in typical Rich…! style because they wouldn’t let him enjoy a cup of coffee.

I love the fact that the consumer now has a voice. There must be hundreds, possibly even thousands of people who read Jo’blog and respect their opinions. Those same smart people now have one extra reason to rent a DVD or go to Nu Metro. If they tell their friends (like I’m doing now) it gets even worse!

Now Rich…! calls a spade a spade but irrespective of whether he’s right or wrong I would still expect to have heard something from Ster Kinekor. If people were thrashing Quirk I would certainly jump in (appropriately J) and hopefully set things straight and lessen the damage. It just makes good business sense. So assuming they would feel the same way, SK are either listening to this conversation and ignoring it, or they don’t know the conversation is happening in the first place. Either way, it’s a dangerous position to be in.