I was just listening to the Daily Source Code and a chap left an audio comment advertising a Nissan campaign and directing people to the Nissan UK website (www.nissan.co.uk). After hearing the comment, Adam Curry typed in Nissan.co.uk so he could check out the site and of course tell his MANY listeners more about the campaign – free publicity at its best!

Well it turns out that Nissan UK have Lame Ass Syndrome as the site doesn’t work without the www!

Big brand, big mistake. What a wasted opportunity... DNS laziness at its absolute worst. Come on Nissan, get with the 21st century, eMarketing is about getting everything right online.