Lachlan & Sarah - you guys really got me thinking about my own online shopping experience and thought I'd share a little purchase I just made.... and this was not your average punch in your credit card transaction!

A while back I decided the time had finally come to upgrade my impractical bakkie (South African for pick up truck) to a 4 seater parallel parking nifty town car...

Yipppeeee - it was time to shop!

Obviously, my first steps were to research all the models and makes online and identify those that met my requirements; Airbags, ABS brakes (safety first), aircon, power steering, electric windows and a CD player (a girl has to travel in style you know!).

I quickly realised that there were two cars on the market that appealed to my lifestyle and budget… the Toyota Yaris and the Renault Clio 2

So, I did what any savvy consumer would do, I signed up for the Renault newsletter (completely missed the Toyota sign up process… ooops!). So while humming and haaing over which car was for me (and I must admit I was pretty sold on the Yaris at this stage), I received my first Renault newsletter. (while it offered all the USP’s I needed, I know that if I got my hands on it, it could become a marketing machine…., but that really is besides the point) The first section in the newsletter was exactly what I was looking for ……… A bundle deal with everything I wanted …. And I was SOLD! Or should I say the cute little Red Clio was sold!

I made contact with a branch, requested an email quote and approval for finance … and that was that, done! Could it be this easy or was I missing something? Ah, that’s it - insurance. Once again I was pleasantly surprised when I approached 1st for Women (could not resist - I love their latest campaigns) and once again… submitted a form, got a quote and we are ready to go as soon as the car is mine.

Okay, so my point is simple… with so many internet savvy consumers a kick ass email campaign can make the difference!

Now there is only one thing left to do …. sell my car! Oh yes and test drive the Clio …..

P.S. Anyone want a Ford Bantum bakkie?