I was just chatting to a friend who was recently headhunted for a high level interview at eBay. The job is to spearhead a new initiative to get eBay much better rankings in organic search. Apparently they are fed up with being so reliant on Google for pay per click traffic. It will certainly be a tough job, but the potential is there if they are prepare to make the necessary changes to achieve it.

Not really surprising news but pretty interesting so I thought I’d share it.