Quirk’s latest newsletter has just gone out and in it we showcase Chapter 1 of our 15-part eMarketing 101 series: “What is eMarketing and how is it better than traditional Marketing?” View it online or download the PDF. Over the next few months we will cover all aspects that are required to make an eMarketing initiative a flaming success. Articles in the eMarketing 101 series include:

1.     What is eMarketing and how is it better than traditional marketing?
2.     What are the weapons in the eMarketer's arsenal?
3.     Blogging – everyone else is doing it, so why can’t I?
4.     A focus on natural search (beginner's guide to SEO)
5.     Case Study
6.     PPC - you gets what you pays for
7.     Case Study
8.     Email marketing - no, not SPAM
9.     Affiliate marketing - because we all need friends

10.   WebPR and ORM - blah blah blah conversations
11.   Case Study
12.  Viral marketing - linkerbation is a normal, natural thing. Perfectly natural
13.  Online advertising - throwing a banner into the works
14.  Conversion optimisation. Are you closing the deal?
15.  Case study

Chapters will be released fortnightly along with the newsletter, so be sure to subscribe to get the latest updates as they go out. You’ll be missing out if you don’t!