Get a Girlfriend
I’m usually not too much of a fan of Axe’s advertisements. But after seeing the second ad in this series I had to reward them with some credit. If you ever play the drinking game coinage, make sure to get these guys on your side.


Got a Girlfriend
This is the follow-up advertisement to the first Axe effect campaign. Two things caught my eye in this clip: Axe’s ability to think of clever and creative ways to influence and reinforce their brand image with their loyal consumers, and the saucy minx who exudes sensuality.