Well after that annoying, mandated bunny clip that I posted last week we're back on track with this cool Levi's ad.
Talk about getting it right. Aside from the really hot chicks and the scary looking blonde I think this ad is pretty notable for identifying its target market so successfully and getting their undivided attention.

On top of this it uses a clever idea to take the viewer through the brand's history and make an emotional connection.

Yes, yes, blah blah. After all is said and done it again boils down to the old saying “sex sells”, but as long it's done this well who cares?