Another one from Levi's. Michel Gondry is a pretty famous music video director, having done some well known work for Bjork and a large number of other left-of-centre artists over the past 20 years. You might know him better as the director of the awesome Jim Carrey flick, Eternal Sunshine of the Spotless Mind.
Bearing these mind-bending works in mind you just know that any commercial that he's going to make is going to be very heavily stylised. And this one doesn't disappoint. Playing on the old urban legend of the young man visiting the chemist for his nocturnal supplies it rolls out to a great tune.
“Pretentious” and “awesome” seem to be the most used words to describe it. But love it or hate it, with well over 114 000 views on YouTube in the past week it's getting the job done.