Bottom stain Coffee stains
Carlos Menezes

B2B Viral, or Not 2B Viral?

by Carlos Menezes

2007/04/21

After running around like a headless chicken trying to find a cool clip for most of the day Sarah M bailed me out of trouble by sending me this clip. Basically this is Xerox giving viral marketing a shot in the B2B arena – not something we see too often.



The advert ended up getting an estimated 1.5 million views – not bad for something primarily targeted at business viewers, whom you usually don't normally associate with social media.
Wonder how many of the employers out there have been tempted to spike the water to up productivity...

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