Rob sent me the link to this Todd Defren post on the awesome new roller coaster at SeaWorld in San Antonio – the Journey to Atlantis, this morning.
I’m a real girly, girl and a bit of a wuss (read a bit wuss) when it comes to these kind of things – even the mini coasters are too much for me, so while the ride looks like it's nothing short of spectacular it’s the social media campaign that’s been crafted around it that’s got me (and probably every social media enthusiast out there) excited.

The Journey to Atlantis site is awesome. Not only can you get all the details about the ride and check out pics and videos but you can share your own content too. They have utilised existing content sharing sites, and have a Flickr group as well as YouTube and Veoh channels to which fans can upload their photos and videos of their experiences at SeaWorld. Of course there’s a blog and a del.icio.us page too.

Congrats go out to My PR Pro for doing a bang up job and good luck to all those brave enough to undertake the Journey to Atlantis! I have a feeling we’ll be seeing more and more of these types of campaigns in the near future.