Way too often (while browsing) my thought process is brought to a grinding halt and I’m forced to think hard about what I am required to do.
Here is a perfect example:
Can you believe they say:
To get connected. Follow the “Business” tab and click on “MTN Active”.
Why (on earth) can’t they just say:
Click here to get connected?
Why? Am I asking too much to expect a clear path to my goal? Is my browsing process too advanced for South African websites? Am I too obsessed with conversion optimisation? Am I an online freak/geek?
What is the problem here? Please tell me I’m not alone on this.











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I agree with you fully! The problem is that "we" are Geeks unfortunately and we understand how usability and navigation should work but there are the Dinosaurs who really don't get this.
In my day job I see this all the time. We have to develop a site where we literally have to spell things out to end-users because the simply do not get clicking on a link takes you to where you want to go.
Just my 10c worth.
Posted by Justin Hartman on 2007/05/25