The London Olympics organising committee launched the official 2012 logo on Monday…and boy does it suck.

In fact, it is so poor that in the last two days it has spawned thousands of blog posts and newspaper articles criticising its design. For a taste of the raging online debate, see here, here or here. It is even been reported to have triggered several epileptic fits!
I especially loved this comment from the creator of one of the many anti-logo Facebook groups, ‘Perhaps it's just me, but it also looks like a cubism picture of a woman with big hair and numerous earrings giving a blow job to a guy wearing a London t-shirt.’ However, I think Seth Godin probably put it best in this post.

Wolff Olins was the design company responsible – they got paid the princely sum of £400 000 for their efforts. They must have one hell of a salesman on board, because I can’t imagine the amount of ‘jazz hands’ and tap-dancing that went into that sell. In fact, if Wolff Olin go down after this debacle (which could well happen), come to Quirk for a job, Mr Incredible Account Guy.

I have always loved the Olympics; not just the event and the sport, but also the spirit and feeling it manages to generate. The ‘Celebrate Humanity’ campaign has long been one of my favourites.