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Carlos Menezes

Embrace your ego

by Carlos Menezes

2007/07/07

Here's an interesting one – an ad campaign aimed at advertising creatives. The execs were invited to a competition where they were given one hour to come up with a campaign for a charity.

The entire push of the “Embrace your ego” campaign seems to be playing at the narcissistic nature of the creatives. Most of these execs are worryingly likely to be more than willing to jump themselves at any given opportunity...

Aside from the eye-candy I don't reckon that the video itself is all that great, however the whole “love your ego” concept behind the campaign is pretty cool. Take a look at some of the still images at Creative Sauce.

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