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Tim Shier

Google - How do they maintain control?

by Tim Shier

2007/07/11

Let’s face it, Google is massive – it’s the wonderful omnipresent leader in search.
Due to its accelerated business growth Google has gone from a 2 man show to an estimated 10 000 strong staff complement in 9 years. This leaves me asking the question, how is it that a company that has grown (and is growing) so fast managing it HR aspects?

With Google receiving in excess of 1000 resumes a day it seems like it must be the perfect place to work. Oprah recently ran a short piece on the top companies to work for and Google ranked top. Not surprising considering what they offer:

More to the point, how do you manage a company which is growing at such a frantic rate (this year alone approx 30% increase in staff)? Any HR manager will tell you; that’s really drastic!

A friend from school recently did an internship at Google and now that his product has been released he has started blogging a lot about the company. Recently I saw a post on Google’s top 10 Process Observations and one of them (“10. Peer-driven review process, flat management”) struck me as strange. After talking to Marco about it, it turns out that the average team is less than 15 members which amounts to a total of 815 teams (at an absolute minimum).

While a flat management structure makes sense for a smaller companies who can streamline processes on a micro level and ensure the smooth continuation of the company (often by maintaining good job satisfaction through low level seniority) job satisfaction in a larger company is some what of a different game. I wonder how it is possible to manage over 800 teams without (or with minimal) middle management. What an incredible ask!
The Google website lists 25 members of the Google management team and I can only imagine the strain on these individuals.

My question therefore is whether Google is growing to fast for its own management structures to support it? Personally I see that Google will soon reach its critical mass (where recruitment accelerates past training) and the world may see the most epic online meltdown.

Comments

Speaking of Google, perhaps it's time to admit that the emperor is buck naked? Google is no longer an asset to small business. It's digressed into a black box designed to extract as much money as possible from small business while giving back as little value as possible. This piece explains why Adwords is something to be skeptical about: "Why Google Adwords is Not Helpful to Small Business" http://smartstartup.typepad.com/my_weblog/2007/07/a-fable-doing-b.html

Posted by FYI on 2007/07/14

Talking of growth...

Every time I see one of these "tours through the Googleplex" I notice how darn empty their gyms are. The legendary "Google 15" (15 pounds on average weight gained) must come from somewhere - perhaps all that good food at constant arms length, eh?

It's a real problem in any IT company - I reckon management should make it mandatory that you spend an hour playing outside each day, and get off the damn computer for a bit.

Posted by Tony on 2007/07/19

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