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Damian Burke

A Retrospectacle Case Study: Atari to Playstation

by Damian Burke

2007/07/17

I love nothing more than technology with a bit of mould on it. Call me tech-nostalgic, but one has to appreciate the roots of today’s systems and platforms.
That’s why I’ve decided to provide you with a cock-eyed comparison of two game console adverts, highlighting the contrast in advertising angles and technological leaps.

The Atari Advert
An advert from the UK, from around 1982 (open for comment), for one of the earliest generation Atari consoles available.

Not quite the angle “allowed” these days is it? Parents in the 21st century would rather not have their children be encouraged to play games around the clock. Furthermore; “educational”?

The PlayStation Advert
A British PlayStation III advert from earlier this year.

Explosions, action, sex, Clifton Collins Jr, fire, suggested violence, maniacal behaviour and weaponry. Much better.

Comments

If advertising is what you love, and come on, admit it, you do, then visiting www.adsoftheworld.com is what you need to do right now.

Have you gone yet? Huh? Huh?

Posted by Tony on 2007/07/18

Hey Tony

Love that site! We often feature their ads in our viral weekend posts.

Posted by Sarah M on 2007/07/19

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