According to comScore, the Asia/Pacific region accounts for one-third of the world's online population. With Internet penetration rates ranging from 3% in India to 65% in Korea. The comprehensive review covered 10 countries in the Asia/Pacific region.

Some of the findings from the May comScore World Matrix review for the Asia/Pacific region are:

• 10% of the population, or 284 million people, accessed the Internet.
• Each person visited the Internet on average 13.8 days of the month and spent 20.2 hours viewing 2,121 pages.
• South Korea has the most active online population with an average of 17.1 days, 31.2 hours and 4,546 pages!
• The global average is 17.1 days, 25.2 hours and 2,519 pages!
• South Korea has the highest rate of Internet usage at 65% of the population accessing the Internet in May, Australia at 62%, New Zealand at 60%, and Hong Kong at 59%.
• India was the lowest with only 3%
• China has the highest online population of 91.5 million but translates to only a 9% penetration rate.

This is a regional market that is really growing fast!