If yesterday's K-Fee ad was a good viral, then today's K-Fee Lite clip is an outstanding one. What made the original so viral was the surprise twist at the end and how well the viewer's reaction tied in with the product's offering.

Well, this Lite clip uses the same formula but takes it a step further. (Watch the original here in order to get the full effect.)

Not only do I find the clip to be an excellent viral (anyone who sent or received the original is likely to send this one on) but I also think that it does a wonderful job of positioning K-Fee Lite next to its parent / sibling brand.