As more and more of our everyday lives move online, people are becoming aware of their online reputations. Not only are millions of people representing themselves online everyday, but they’re becoming aware of the reputation smearing power of the Internet.

For instance the website Don’tDateHimGirl is supposedly a social network for women to share their dating stories. In reality it’s an ever growing list of men who have been shamed for being ‘damaged’ in the hopes of warning other women with horror stories about the individuals.

Don’tDateHimGirl is just a drop in the online ocean. Disgruntled ex-partners, employees, garbage men, clients, next-door neighbours, and even that guy you cut off in traffic this morning now have the power to publicly embarrass you on the Internet at the drop of a hat – without you even being aware of it.

Soon enough it won’t just be businesses that’ll need Online Reputation Monitoring services.