It's my second week at Quirk and I find myself in the middle of the all-girl PPC  team comprising of Heidi & Tammy.

One of the PPC team's duties is to create the text based Google Adwords Ads for the various campaigns we manage for our clients. The tricky part of Google Adwords Ads is that you only have very few charters to say as much as possible in a way that attracts the user and makes them click on the ads.

# Headline (25 characters, including spaces): The title attracts users who might be interested in your products or services.
# Description (two lines of up to 35 characters each, including spaces): These two lines contain your product, service and other details (such as promotions). The content in these lines should be clear enough to communicate your intent and compelling enough to convince the user to click your ad and visit your site.

So what did writing Google AdWords Ads remind me of? It reminds me of being a student, trying to use my pre-paid mobile phone to send an SMS to arrange the weekend's festivities and being on a student budget meant there was only one SMS to do that. Writing Google AdWords Ads, easy.