You probably completed your Facebook profile in the hope of showing your high school sweetheart (who dumped you at the Matric dance) that someone wanted to marry you after all. Oh, and that you’re now a brain surgeon and own a wine farm in Constantia.

Sure the information helps people to know what you have been up to since high school. But have you considered exactly how much information you’re giving away on this social networking site? And anyone with that kind of information is bound to use it for financial gain sooner or later.

According to the Inside Facebook blog, the popular social network’s new Flyers Pro advertising product allows advertisers to display PPC adverts to audiences segmented by:

• Profile Keywords - such as “PS3,” “Gucci,” or more niche interests
• Workplace - such as “Google”, or anywhere else recruiters might want to hire away top talent
• Relationship Status - those in a relationship, single, engaged, or married
• Political Views - people who call themselves liberal, moderate, or conservative
• Current Education Status - those in high school, college or alumni

Yep, those are YOUR demographic details. And for eMarketers like us, this is a fantastic development. We can now target a PPC advert for “Free-flow exhausts” right at 20-35 year old Afrikaans-speaking men living in Bellville.
If that’s not targeted, I don’t know what is!

Here’s an example of what the adverts look like:

The Quirk PPC team is trying out Flyers Pro right now. We will let you know how it goes…..