I’m not really “the send to ALL your friends” kinda girl but when this viral video for the Helpmann Awards 2007 hit my inbox I could not help myself…. I had to share it!

So why this one…. out of the all the other virals I receive daily?

The non-marketing version: It has been carefully designed to get me to stop multi tasking (for just two minutes) and focus all my attention on my screen and then say things like wow, ahhhh, how do they do that, this is amazing …. What a wonderful world! … Best I share this feeling with everyone I know.

The marketer’s version: It is a marketing machine designed with the sole purpose of hitting my soft spot (yes, I have one of those) with a strong call to action to send to a friend. Campaign goal: Increase brand awareness around the awards.

The truth/reality is probably somewhere in between! But creatively I think it’s brilliant, a little funny and well they achieve their goal … I sent it on : )

So sit back, relax and prepare to be inspired…..