I remember earlier on in the year when SAB lost its Amstel license and the golden goodness got pulled off of South African shelves. To say that I was heartbroken is a gross understatement. I was lost - a helpless soul in the darkness without a light to guide me.
I moped around for a few weeks. Didn’t shave for two of them. Eventually I found comfort in the arms of another beer - Hansa Marzen Gold.
Now I am happy to report that Amstel is back in stock, and my liver is currently in a very enjoyable polygamous relationship.
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And the fact that the old Amstel tastes nothing like the new Amstel doesn't feature, right? Just shows how effective marketing is.
From being an avid Amstel drinker I was expecting to jump right back on board as soon as it was back in stock.
However, I went from Marzen Gold to Hansa and haven't really looked back since. But yeah, beer marketing can really overpower the product itself.
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Very good...don't worry my dearest Amstel, i'll take you back - even though you upped and left me with a mere press release to justify your disappearance.
Posted by Claire on 2007/11/10