Looking back at the various virals that I've posted, most have a single element that persuades me to pass them on - a surprise ending, an absurd context, a larger than life concept, tongue-in-cheek sexual connotations, etc. However, the ones that I've passed on the most to my friends, and continue to do so, are those that just kick-ass.

If a commercial has enough quality then viewing it becomes a pleasure and it doesn't need to rely on some gimmick to ensure that it spreads.

Take today's clip as an example - directed by Michael Mann, it's set to the music from the final chase / action sequence of his own Last of the Mohicans. In my opinion the scene is one of the  most underrated uses of music in film that I've come across and Mann's Nike advert uses the music to much of the same effect. It really draws the viewer in and gets the adrenaline pumping, fitting in perfectly with the manufacturer of sports apparel's brand.