As the shopping malls brace themselves for the last few days of Christmas madness, the online retailers are shutting down Seasonal PPC campaigns and preparing themselves for New Year sales. Most online shops in the UK will only guarantee delivery if you order before 12pm today, so if you haven’t ordered yet, do it NOW!

About three weeks ago I posted predictions for the busiest online shopping day in UK for 2007, with Monday 3rd and Monday 10th December being the contenders. The results show that Monday10th has won, with the Times Online reporting that £370 million was predicted to have been spent on that day, beating Monday 3rd’s record of £291 million.

1.09pm was the busiest minute of the day, with a staggering £750,000 spent in the “Mega Minute” of the UK online shopping year. Now you know what all your employees do during lunch….

And what were the top 10 selling items?

1. Wii games
2. Apple iPod Shuffle, 1GB
3. Wii accessories
4. Apple iPod Nano, 8GB
5. No 7 Protect and Perfect Face Cream
6. Gillette fusion Power Razor pack
7. Champagne and truffles
8. Technika SH-340T Digital Camera
9. In The Night Garden — Iggle Piggle Dancing Plush
10. Tom Tom 1GB
    

I feel sorry for all the guys who got the “Gillette fusion Power Razor pack” and not the Wii for Christmas ;)