There is a very good chance that at some stage during this festive season you will find in your inbox an elf or two doing a tribal / river / Saturday Night Fever / line dance. One of these elves may in fact even have your face. No, this is not secret camera footage taken during those few blank hours that you lost at last year's Christmas Party. This is the new advertising campaign for Office Max this festive season called Elf Yourself.  

You can now customise these elves and send them as a greeting to your friends. Spreading like wildfire, it is not difficult to imagine that we may see a lot more advertising of this nature in the future. This is especially true if you consider reach and interaction with customers than can be achieved at a fraction of the cost of more traditional media. For a bit of perspective, I have graphed its reach against that of Facebook and Ask.com courtesy of Alexa.



Now that you've taken a moment to sit back and take that all in, I'm sure you will agree that it is quite amazing. Possibly not the best set of sites for comparison, but you get the idea. What could be next? The possibilities are endless. I foresee easter bunnies in a few short months..

These elves are guaranteed to bring a smile to your face. So go ahead. Elf yourself. Do it. You know you want to.