Dr. Ed van Pelt has started a new kind of branding, one that skips “the strategic deliverables…and focus(es) on the end user: God.”

He wants to help you and your brand by providing “the best brand prayer alignment possible” and ensure that your brand becomes the “focus of a targeted and structured prayer channel”. I apologise for the excessive quoting, but his words are so brilliantly astounding that I just had to share them as they are.

You may find yourself feeling a tad skeptical, but you shouldn’t – Ed has a multi-coloured diagram on a flip chart to illustrate and back up his process. At one stage he even quotes statistics from a study. Ed has also developed unique terminology for his service, like BTP™ (brand targeted prayer) and his unique approach: Reach-Connect-Pray. Brandspeak at its best.

When I first came across Christvertising, I called Carlos over to help me with a sanity check. I have to admit that for a while we both believed the site to be real. After much discussion, I am sure it’s satire. Or I think I’m sure it’s satire.

Branding is a powerful process, but it’s always a good thing to be able to laugh at ourselves - and Dr. van Pelt has managed to leave me laughing, afraid and confused all at the same time.