Olympus has created a viral that creatively demonstrates the power of its “optical zoom”, and they’ve done it without showing the actual product (the camera) in the narrative section of the ad.




This ad shows, it doesn’t tell - which is generally a sign that your ad is on the right track. The advert also made me laugh, and achieves the right combination of buffoonery and genius. I do have to wonder about the fact that the temperature out there didn’t warn our brave adventurer of his exposure before his phone call, but I think we can forgive them this small narrative inconsistency.