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Carlos Menezes

Swedish Armed Forces

by Carlos Menezes

2008/01/06

Here's one that's a little different. Part of a campaign of similar clips for the Swedish Armed Forces, this Labyrinth ad sends its target audience a baiting challenge.



It's a pretty simple campaign, but by getting the adrenaline pumping and showing characters that somehow remain cool and in command of a intense situation the clip really does make all of the alphas out there want to step up to the plate.

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