It was the night before Christmas, when I last posted on Feedjit. And lo and behold Santa brought me a late Xmas present in the form of commentary from CEO of Feedjit, Mark Maunder. Looking at the Alexa data below they are growing consistently (Mark says they have just reached 19 000 bloggers).



Check out the Q& A below…

Matt: It seems like the two new widgets are a response to the fact that most visits to content via aggregators simply stop at that content, and people then tend to go back for the next referral (I've not done the research but it seems intuitive) instead of browsing through the site that actually delivered/generated content ?

Mark: Yes, search engine traffic and traffic from social media sites like Digg have very high bounce rates. Often 100%, meaning that people arrive at an entry page on your site - often deep in your site - but they never click a single link on your site. So our 'page popularity' widget and 'collaborative filtering' widget are designed to draw people into your website and try to increase both your page view count and visitor loyalty.

Matt: We are trialing the 'live popularity' widget on our blog, but for an individual it’s a pretty powerful thing to be able to plot users interest in their content (without access to comprehensive analytics) and refer relevant content to completely new visitors. Have you had any interest /do you see potential for ad-serving being linked to this?

Mark: Not at this stage. Our community of over 15,000 blogs and websites probably wouldn't approve of us suddenly displaying ads on our widgets. However, we do have a plan to monetize Feedjit that doesn't interfere with our current offering and is nicely aligned with it. More on this in the coming weeks.

Matt: So…. If I look at the tools as a suite , it seems like the aim is to ultimately help the little guys monetize their blogs by exposing more content and hence longer visits, and being able to quantify how many and from where their visitors come from - correct?

Mark: Yes. And that public traffic data is exposed to their site visitors without giving away any personally identifiable information about a site's visitors and without giving away any strategically sensitive data like a site's total amount of traffic or giving away a site's SEO strategy. That's one of the reasons we don't include time-stamps on the live traffic feed, because if we did a competitor might be able to extrapolate how much traffic a site gets per day.

[…]We are working on an awesome new release and will be launching some time in Jan. We also may have a very big announcement in the next month or two.


For more on Mark check out his blog.