I have a pet love for super low cost with super high ROI marketing. So, when I found this little clip it stuck and made me smile!



With zero production cost and a very small time offset this video has managed to do rather well. 3,522,465 views to be exact, and some 14,000 comments. Not shabby at all…

This raises the question – do you need a big budget for a big online success? Well, the short and long answer is, NO! In looking through the lists of top performing YouTube videos for this past year there appears to be an equal distribution between low and high budget successes.

So, why did this low budget, two-and-a-half minute clip do so well? Hmm, good question… I think there are a number of factors for this:

1. Happy Slip is a well recognised online brand with fairly high traffic, a good PageRank and many, many loyal subscribers (upwards of 150 comments per blog post).
2. This video is simple, uncomplicated and is a great mix between “advert” and entertainment.
3. The video and music is mood altering and makes the user smile.
4. It leaves the viewer feeling accountable to attend through the clever use of the “YOU”.
5. She is dressed attractively but simply - she’s just a normal “you or me”.
6. She’s rather talented!