Berlitz made quite a name for themselves with their incredibly successful "German coastguard" viral. Carrying on with good momentum this latest clip of theirs provides the viewer with quite a laugh and builds on the success of the first campaign.
With an absurd situation / misunderstanding arising from a simple failure to "get" the language, Berlitz manage to get their audience in hysterics while still resonating with their need for their language services.
Check it out - maybe not to everyone's tastes, but all in all I reckon that this is right on the money:
It's Hammer time!







Man that is funny, I still know all the words!
I'm not sure how well it ties to the brand but given the low cost and its potential to go mega viral, I don't think they'll have a problem with ROI.
Posted by Rob on 2008/01/27