Movies, music videos and advertising campaigns have had a lot of recent success by tapping into sporting trends that have a large “wow” factor. Capoeira, free running and, to a lesser extent, fire dancing have all enjoyed immense popularity, both through participation intake and through the spectator element.

The most recent of these is extreme football – a bandwagon that EA Games were all too happy to jump on in order to promote FIFA Street 3.




The “wow” factor will ensure that it spreads (much like the immensely successful Nike Ronaldinho viral), and you can’t really go wrong in not tying the ad in with the brand in this instance. A lot of CGI was definitely used, but that doesn't detract from the spectacle.