Nashua Mobile has just launched a really fun
“holistic” campaign :
TV ,
Radio and
Web – the way it should be (big smile).
If you haven't seen it yet … check it out so you can appreciate what the hell I’m going on about!
P.S. The “he wanted to show me his blog” bit cracks me up every time … it is freekin' funny and I can so relate! I have heard some pretty funny Internet-lessness comments in my time…. and this campaign hits that spot perfectly.
So what exactly is Internet-lessness (besides being a very cool word)?
According to the campaign site it is:
Internet-lessness is defined as “an absence of a connection to the Internet resulting from high connection costs and/or a lack of knowledge of the benefits of being connected to the Internet”.
People with Internet-lessness:
may be so uninformed that they don’t know what Internet-lessness is
don’t know what LOL, OMG and WTF mean
look for information in something called a “library”
think Facebook is a novel about an A-Team character
slap people when they say they’re going to Google them
think that people who ask if they have a blog are enquiring about their bowel movement
think YouTube is the bendy bit on the back of the toilet
don’t know the difference between ADSL and RSVP
Signs that someone you know might have Internet-lessness include:
they go to something called a “post office” in order to buy a “stamp” to affix to an “envelope”
they think an mp3 is a coalition of Ministers of Parliament
they think a search engine is another name for a helicopter”
Definitely think the word Internet-lessness qualifies to be added to our glossary :)
Well done! This is an awesome campaign …. Typically, I would love to know what the campaign ROI is?
haha entertaining commercial
Posted by zealous on 2008/03/02