Okay, before you read any further, stop. Now watch the video below. Don't read further until you do.



Hey! I said watch the video first! What? Oh, you have already. Well that's okay then.

Brilliant. This ad is all about distraction; just like Tim and his magic tricks – and I don't care what you say Tim, I will never believe that magic tricks make the woman go weak at the knees. Sorry my man, it just isn't so.

But anyway, now that you've watched the clip, I guarantee the following:

• You watched it at least twice.
• When the narrator said 13 you felt smug for a brief moment.
• You didn't see the bear.
• Don't lie, you didn't see it first time round.

This ad is fantastic in that it is fun, interactive and relevant. I'm only sorry that I wasn't able to put this up in the weeks building up to the Argus. Transport for London have got themselves a real beaut here. It's already done the rounds here in the office this week as I'm sure it has in many others.