Excuse the pun... (and the fact that this commercial was banned from tv)
So another day, another beer viral. I wonder what it is about the industry that lends itself so well to viral campaigns? Ok, that was a bit of a rhetorical question, but even taking all of the obvious factors into account Budlight and its counterparts do still produce a disproportionate number of virals.
Maybe the other industries just haven't caught on quite as much.
Muti
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Hey Lester - yeah, that's an absolute classic. Strangely enough it was featured as one of the worst social media ads recently, although it's been well documented as being one of the most successful of all time.
I'll try and dig up that link.
Worst of all time? That doesn't sound right! i love it and so has everyone wo I've showed it to!
Please do pass on the link if you find it.
Cheers,
Here's A link (not the link), but it's all I could find in short notice:
uweg.typepad.com/uwe_gutschow/2008/03/sxsw-worst-soci.html
Personally, I think it's awesome.
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You can learn more about the movement 
Lol, beer commercials are defintely my favourite. Check out this one from Carlton Draught: geekslippers.wordpress.com/2008/04/17/its-a-big-ad/
Posted by Lester Hein on 2008/04/20