Being the die-hard sports fan that I am, I was watching a Pro20 cricket match the other night when they cut to the on-field commentator chatting with Jonty Rhodes. Seeing Jonty Rhodes at one of these matches is hardly surprising, as he is a representative for the sponsor Standard Bank. What was surprising though was to see him with a laptop next to the field, blogging the event live.
Yes you heard right: blogging!!!
He went on to explain that it's an initiative from the Standard Bank Pro20 competition to engage the younger viewers through the digital medium. The official Pro20 website offers more than just a blog. Apart from the blog you can also find a Twitter feed and links to their Facebook group and YouTube channel. They have even gone so far as to provide match updates through the ever so popular Mxit software.
It was a pleasant surprise to see that the Pro20 competition embraced social media to such an extent to engage their younger, more Internet-savvy viewers. One can only hope that they inspire other sporting competitions to follow their example.
Muti
Comments
@Jean
Have a look at the Social Media Press Release (or Social Media Release) that we have put together for Standard Bank Pro20.
It can be found at standardbank.socialmediarelease.co.za
Angus
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Hey Jean,
Thanks for the great post. The best thing about this project has been the Bank's willingness to try new things.
Something else we have found is that the commentators and 'old media' have really embraced what we are doing - and have made the effort to understand all the elements.
There will be some more activity in the social media environment in the next day or so around Pro20 - we'll keep you posted.
Cheers,
Angus
Brandsh Media
Posted by Angus Robinson on 2008/04/08