Here in the UK we are lucky enough to be flooded with great shows (sorry Claire), so it’s not often that you see an innovative approach to a launch or a show. It’s usually big money media and not too much thought. But this is a bit different...

Those clever chaps at the record label have found a way to gather more fan data, and ‘leak’ (check out Carlos’ article) some fresh content ahead of the album launch.

What I really liked was the use of the widget:

It’s a great example of social media engagement. The more people that install the widget the more content will be released. And if you put your SEO cap on… each widget represents a link. Turn up the record sales and let the link juice flow!

I’m a big fan of the band - having spent many a slightly hungover Saturday morning single, alone, and finding deeper meaning in ‘Fix you’ than was ever intended.

So if like me, you can’t wait to add hidden meaning to your weekends might I suggest we club together and solve this riddle, get some great content, and hopefully go and see a great show!

If you crack the code let me know. I’m feeling introspective.