This viral is a little magical. It comes from the Australian music channel Max, and uses animation to express their pay–off line: “Where music lives”.
Max channelMax Channel: Where Music Lives
Uploaded by hourigan
The more I watch it the more I like it. It doesn’t rely on a punch line or shocking moment – but rather demonstrates how musical magic exists alongside the rest of the world; and how love can be found when you float into a woman with one eye. It’s a bit longer than it should be, and isn’t the most original concept ever, but has enough novel characters to keep me interested in and entertained with the world within the ad.
Muti
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