I get really bored with car ads. Now I know Garrick will glare at me when he reads this, especially after his post last weekend, and yes I know I’m not helping gender stereotypes.

There are only so many times I can watch something drive fast around a corner. And I don't get excited about a zoom into an unnaturally shiny bonnet. So, it’s with great pleasure that I bring you: large furry Spanish creature advertising car. 

Yes it’s cute. But it’s also evil (ok maybe more hungry than evil but whatever). The core message - the car can fit in lots of  people - is communicated in a way that’s entertaining and makes you want to watch it and tell your friends about it. Yay for Ford Ka, in my view they’ve pitched a winner (notice the manly sports metaphor).