These little digital balloons are most definitely filled with time wasting delight. No hot air in this campaign. PPPSssssssssss (either my balloon is leaking or I think Sarah just let one rip).

Here in London there is fantastic digital work going down, and thanks to Poke I can now stumble upon random sites while tracking my little rubber dolphin (called ‘Chunks in brine’) in his race around the dub dub dub.

The concept is very simple and fun. Race your balloon around the internet by randomly stumbling across different pages. The more pages your balloon visits the more ‘miles’ you travel. You can make yours go faster by getting boosts from friends. The balloon with the most miles covered wins.

Good SM integration (complete with widgets for your site/blog) and I’m hoping each participating site is acting as an inbound link for some Orange SEO juice.

Check it out and help ‘Chunks in brine’ reach his lofty race goals of race domination.

Fwwweeeeet. Matt.