That's right - it's Friday and we're back with a lovely figure or two. In case you missed last week, the idea of the Friday Fact Box is to collect all the statistics and information we can find on a particular industry or sector. After our inaugural post on online retail, I thought I'd take up Claire's request and have a look at online fundraising this week. The figures show slow growth, but definite potential.

So, here you go, no mess no fuss, just the statistics.

From ReadWriteWeb, Study: Non-profits Missing Major Online Fundraising Opportunities March 24th 2008

• Having an outdated approach to fundraising may be costing charities 100 billion dollars.
• Online donors constituted 1% of donors in the study, but were responsible for 32% of annual gifts.
• 65% Of these online donors open emails they receive from charities.
• 29% Are relationship seekers - meaning they want the charity to interact with them.
• 30% Are all business - meaning they just want to donate and be done with it.

From UK Fundraising, Newspaper and TV coverage still matters for disaster appeals June 24 2008

Of the people who responded to a recent Burma appeal:

• 6% Said they did so because of online media coverage.
• 12% the precentage donors who gave online to the Burma Appeal.
• 7% the percentage of donations during the Asian Tsunami Appeal.

From eNon-Profit Benchmarking Study 2008

• The total amount raised online increased by 19 percent from 2006 to 2007.
• Email open rates, click-through rates and response rates have fallen from 2006 to 2007.
• Open rates have fallen from 21.3 percent to 17.6 percent.
• click-through rates have dropped from 4.9 percent to 3.8 percent.
• Open rates have fallen from 21.3 percent to 17.6 percent, and click-through rates have dropped from 4.9 percent to 3.8 percent.
• The average nonprofit study partner sent an average of just over 4 emails per subscriber per month in both 2006 and 2007.
• The annual churn rate, or the rate at which an email list ‘goes bad’ in a year, dropped two percentage points (from 21 percent to 19 percent) between 2006 and 2007.
• The average advocacy email response rate in 2007 was 7.5 percent.
• The average fundraising email response rate was .13 percent.
• While $1,000+ gifts made up just 1 percent of overall online donations in 2007, these gifts made up 20 percent of the amount raised online.
• A significant portion (almost 60 percent) of the participants’ subscribers did not take any online advocacy actions over the course of 2007.
• ‘Super activists,’ the subscribers taking 6 or more online actions in a year, made up just 5 percent of the total email list size but accounted for 42 percent of the organizations’ total actions.

From Where Most Needed, Survey Shows Blog Fans Twice as Likely to Give Online 2006

• 38% of blog users (vs. 15% of nonusers) reported making an on-line donation.

From: Association of fundraising professionals March 10, 2008

• Unmarried women contribute more to charity on average in every income category as compared to unmarried men