iPhone! iPhone! iPhone!

Given how nutso (yes, I've decided that that's a word) people have gone over the new iPhone, I had no choice but to do this week's Friday Fact Box on this very popular piece of digital wizardry (or over-hyped device depending on your point of view). Just like last time round, the buzz has been palpable, meaning that the statistics I've found are not just about the iPhone itself - but about people's reactions to it online.

I have to admit that there are tons and tons of statistics out there to wade through. Luckily for you, I've hand picked the most interesting about the first and second incarnation of Apple's iPhone.

From Erik Mednis: Future Forward, iPhone Statistics  19 January 2007
A study from market researcher Interpret, found that:

• For 3 out of 10 buyers the iPhone was their first Apple product
• For 40% the iPhone was their first iPod

From MacWorld, Apple iPhone Event 2.0 March 6th 2008
Based on the first eight months (after being on sale):

• The iPhone has garnered a 28 % market share, second only to RIM (Blackberry), based on Q4 data
• About the Ap store: "Developers will pick the price, Apple takes 30%, developer gets 70% which is then paid monthly."

From Mmetrics, iPhone Hype Holds Up March 18th 2008

• 85% of iPhone users browse the mobile Web; iPhone is the top device for news and information accessed on a mobile browser
• 30% of iPhone owners watched mobile TV or video, versus a 4.6 market average, and this is more than double the rate for all smartphone users
• 49.7% percent accessed a social networking site in January, nearly twelve times the market average

(This post had way more cool stats, worth having a look at if you're interested).

From Communities Dominate Brands, Fascinating iPhone stats in Morgan Stanley report quoting Rubicon June 23rd 2008 (study focused on the US)

• 80% of iPhone users are satisfied
• 53% of users had changed carriers
• 33% of iPhone users have another phone
• 60% of iPhone users listen to music daily
• 68% of users receive sms daily on the iPhone
• 27% of iPhone users play video games daily
• 22% listen to podcasts daily
• 10% buy something from iTunes daily

When asked about their opinion on the statement: "I've stopped carrying my laptop because of the iPhone":

• 21% strongly agree
• 40% mildly agree

From Marketing Charts, iPhone 3G Buzzing - Nielsen Online, Hitwise Issue Stats July 11th 2008

• 1 out of every 100 new blog posts is about the iPhone
• Weekly visits to the AT&T website are up 30% for the week ended July 5th 2008

Demographics of site visits to the iPhone webpage:

• 34% are between the ages of 18 & 24
• More than 54% of users had an income between $30 000 and $99.999
• 51% were male
• Compared with the previous (iPhone) launch week, in 2007, US visits to the iPhone website from users 45 and older have increased 11%, while those of users with incomes $60K -$150K have increased by 9%
• The US visits from women are up 2% compared with the launch week in 2007
• HTC (25.2%), Research in Motion (23.4%), and Palm (19.3%) continue to lead the smartphone industry in market share, with Apple (11.6%) in fourth place
• Apple iPhone users report the highest overall satisfaction scores among major smartphone manufacturers
• 8% of recently acquired devices by AT&T subscribers were Apple iPhones
• 37% of iPhone users watch video on their phone (making them 10 times as likely as the average mobile consumer to do so)
• 82% access the Internet over their phone (5 times as likely as the average mobile consumer)
• 17% stream music over their phone (7 times as likely as the average mobile consumer)
• 20% play online games on their phone (9 times as likely as the average mobile consumer)

(There are tons more useful stats in this post as well - if you're interested I suggest you have a look).