I’ll be the first to admit that I’m more interested in the behaviour of people than I am in Meta data…

The more I work with BrandsEye the more I’m starting to see the amazing opportunities that SEM fundamentals offer in terms of insight. I just got sent this link and at first I thought it was just another clever visualisation of data that does absolutely nothing. If you consider that the above tag cloud is the collective public sentiment towards Speedo – then it’s actually a pretty powerful indication of market insight towards the old grape smuggler. And it's drawn from user created content (every time a tag is created it should be an indication of what the author feels the content is about).

It’s simple. Every piece of indexed content is an opportunity to monitor, track and understand what people are saying about your brand – if you have the right tools.

This is by no means a revolutionary insight, but projects like ‘brandtags’ are popping up more frequently and every one reinforces the fact that the old internet is a potential landmine or goldmine for your brand. It just depends on whether or not you're listening.

Happy  monitoring.