Those of you who have been following the news about our eMarketing textbook will be well aware of our plans to update the textbook every six months, offer it for free on our site and provide the prints in bookstores around the country.
The dust has settled after the initial launch and the team is back to work to update and expand on the existing textbook. The approach to the new eMarketing: the essential guide to online marketing is very different. This time we are looking to YOU for feedback and assistance in selecting what to include in each chapter (both old and new).
The first chapter up for review is a new one: eMarketing strategy. Sarah Blake, our resident textbook geek expert has written a post on the textbook's very own blog so go have a look, contribute and let us know what you want covered in the next version of the textbook.
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That's textbook nerd, Tim.
Posted by Sarah Blake on 2008/09/17