Hello all you wildly attractive people and welcome to another Friday Fact Box. This week we bring you statistics on Mobile Advertising – with much of the research courtesy of the lovely Vuyi. For more general statistics on the Mobile Web, have a look at the Friday Fact Box from a few weeks ago.
Have a look – and please share any stats you may have, or let me know if you have any ideas for future Fact Boxes. Happy Friday!
From Business Report – Mobile Advertising set to explode (August 2008)
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According to a BMI-TechKnowledge report, South Africa's Mobile Advertising revenue is expected to grow more than 10 times in the next four years to as much as R2.15 billion
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Mobile Advertising - which uses cellphones as its medium - is still in its infancy in South Africa, but sales from this rapidly growing service reached about R200 million last year
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Local Mobile Advertising revenue is expected to surpass internet advertising, which is expected to grow from R300 million last year to between R600 million and R1.15 billion by 2012
From eMarketer – Mobile Ads Might Work with Teens (September 2008)
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According to a September 2008 study conducted by Harris Interactive for mobile trade group CTIA, nearly one-half of teen mobile phone users in the US said they would be at least somewhat interested in accepting mobile ads, as long as they got something in return
From mjelly – Mobile Advertising statistics MoMo London (May 2008)
Mobile Advertising has experienced some significant recent successes:
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Coke got a 130% play rate for a video on its mobile site from admob users (each user watched the video an average of 1.3 times)
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The MTV Music Awards site used very relevant, fresh ads and got a 300% traffic increase and a 400% increase in downloads
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The Renault Twingo campaign on Vodafone mobile portal, brand awareness went up from 37% to 56%, purchase intent went up from 9% to 11% so MOBILE CAN MAKE A DIFFERENCE!
From How to Split an Atom – Mobile Advertising [Statistics] (July 2008)
A study done by Harris Interactive showed that:
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Among teens surveyed, over half (56 percent) said they would be interested in viewing mobile ads with incentives, while over one-third (37 percent) of adults noted that they would be receptive to such advertising
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Cash is king, with 80 percent of adults and 70 percent of teens identifying it as the top incentive for responding to Mobile Advertising
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Entertainment downloads (61 percent), free music (57 percent) and complimentary minutes (53 percent) also are popular incentives amongst teens
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Among adults, free minutes (49 percent) and discount coupons (37 percent) are appealing incentives
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Free entertainment (31 percent) and music (24 percent) downloads also captured the attention of adults
From iab – April 2008 Mobile Marketing (April 2008)
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US mobile ad spending is projected to reach $1.7 billion in 2008 from $878 million in 2007
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Alvin Graylin, the CEO of mInfo, China’s largest mobile search provider, estimated that online marketing accounted for about 6% to 7% of China’s 2007 total advertising spend of around $25 billion. “My prediction is that, within five to six years, mobile marketing will overtake online marketing in China because the user base will be so much more massive,” he said. “It’s not far-fetched when you look at 800 million Chinese mobile subscribers, compared with 300 million accessing the Internet through a PC.”
Muti
