Two weeks ago we launched the eMarketing Textbook Blog - a way for us to share some thoughts on the new chapters and get some feedback about what should be included in the next edition.

Today our resident textbook lady, Sarah Blake, has published a post on competitive intelligence online - why it's just as important online as it is offline and how the topic will be approached in the next edition. Sarah does a great job of outlining the concepts and practices involved. We'd love your feedback, so go have a look and share your thoughts!